"Because a bit of a scheme came into my head. And that's why
I've come to you, as you're just commencing dentist. Supposing you put
these teeth on a bit of green velvet in the case in your window, with a
big card to say as they're guaranteed to be my genuine teeth, knocked
out by that blighter of a Tottenham half-back, you'll have such a crowd
as was never seen around your door. All the Five Towns'll come to see
'em. It'll be the biggest advertisement that either you or any other
dentist ever had. And you might put a little notice in the _Signal_
saying that my teeth are on view at your premises; it would only cost ye
a shilling.... I should expect ye to furnish me with new teeth for
nothing, ye see."
In his travels throughout England Mr Rannoch had lost most of his Scotch
accent, but he had not lost his Scotch skill in the art and craft of
trying to pay less than other folks for whatever he might happen to
want.
Assuredly the idea was an idea of genius. As an advertisement it would
be indeed colossal and unique. Tens of thousands would gaze spellbound
for hours at those relics of their idol, and every gazer would
inevitably be familiarized with the name and address of Mr Cowlishaw,
and with the fact that Mr Cowlishaw was dentist-in-chief to the heroical
Rannoch.
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